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About Us
Handcrafted Fashion,
Proudly Pakistani
We bring you beautifully handcrafted women's and kids' clothing, made with love and rooted in the rich textile traditions of Pakistan — proudly based in Islamabad since 2018.
Who We Are
About Applique Threads —
Our Story
We are an Islamabad-based women's and kids' fashion brand founded in 2018 with a single belief: that Pakistani women and children deserve clothing that is beautiful, original, and made to last.
What started as a small passion project grew into a beloved Pakistani fashion label known for intricate applique work, vibrant embroidery, and thoughtful design.
Today, we serve thousands of customers across Pakistan — from our physical store at I-8 Markaz, Islamabad to our online store.
Handcrafted Quality
Every stitch placed with intention.
Proudly Pakistani
Supporting local artisans always.
Made for Women
Elegant, confident, unapologetic.
Customer First
Fast delivery, easy returns.
What We Create
Our Collections
Applique Wear
Our signature collection featuring hand-cut and hand-stitched applique motifs — the craft that gives us our name and our heart.
Embroidered Kurtas
Beautifully embroidered kurtas in premium fabrics, designed for everyday elegance and special occasions alike.
Girls Frocks
Adorable party wear and Eid frocks for young girls — vibrant colors, premium fabrics, and comfortable fits.
Festive Wear
Luxurious festive pieces for Eid, weddings, and celebrations — made to make you feel extraordinary.
Jewellery & Accessories
Handcrafted jhumka earrings, hair clips, and accessories to complete your traditional Pakistani look.
Khussa & Footwear
Traditional handcrafted khussa shoes in vibrant embroidered designs — perfect for weddings and Eid.
Fashion that honours the hands that made it.
We are committed to supporting Pakistani artisans, reducing fast fashion waste, and creating clothing that lasts — in quality, style, and meaning.
🛍️ Shop the CollectionHow We Work
Our Craft & Process
A team of skilled craftswomen behind every garment, bringing each design to life with deliberate care and deep respect for the artform.
- Original designs sketched and developed in-house in Islamabad
- Premium-grade fabrics sourced from trusted Pakistani suppliers
- Hand-applied applique and embroidery by skilled local artisans
- Each piece individually quality-checked before dispatch
- Packaged thoughtfully to arrive in perfect condition
Find Us
Visit Applique Threads in Islamabad
Store Address
Applique Threads, I-8 Markaz,Islamabad, Pakistan
Phone / WhatsApp
+92 300 051-7003Store Hours
Monday – Saturday
11:00 AM – 5:00 PM